Project

CLIP IT

An independent advertising and outreach research project, Project Clip It explores the impact of bold, ambiguous guerilla marketing. Part research project, part artistic experiment, Project Clip It reflects an interest in reimagining advertising and successful outreach as mediums for creative expression and critical inquiry.

Conducted in 2026 over academic two semesters, Project Clip It consisted of various physical posters installed throughout Farmingdale State College. The posters, adorning no other information but a QR code and link, led users to www.clipitproject.com, a website that recorded web traffic, along with offering more information and an optional survey.

Close-up of a metallic paperclip on a red background with a QR code and website URL in the lower corners.
A red background with a silver paperclip in the center. In the bottom left corner, there is a URL to clipitproject.com. In the bottom right corner, there are two QR codes.
Close-up of a red surface with a large silver paperclip at the top right and a smaller silver paperclip at the bottom center. A QR code is in the bottom right corner, and the website 'www.clipitproject.com' is in the bottom left corner.
Several silver paperclips scattered on a bright red background.
A paperclip on a red surface with a QR code and website URL in the bottom corners.
A pile of silver paper clips on a red background.
A collection of silver paper clips scattered on a red surface, with a QR code and the website www.clipitproject.com displayed on a red square in the center of the image.
Close-up of metallic paperclip with a QR code sticker on a red background.
Red webpage with large white text that reads 'Clip It.' and a small button labeled 'Learn More'. Thumbnail of a paperclip in the background.
A website page displaying a large red 'Thank You!' message, a form for user feedback, and a partial image of paperclips on a red background.