Assignment Prompt:

To create a series of virtual and print advertisements for an existing podcast. This includes posters, web skyscraper ads, and social media posts.

The Concept:

I chose The Adam Friedland Show, a podcast known for its boundary-less humor and willingness to sacrifice social appeal for a laugh. The show often brings in professional and serious guests with its professional aesthetic and set design, before presenting a questionable and, sometimes controversial, attitude and topics.

I wanted to capture that professional facade, while simultaneously implying the podcast’s ability to break rules and boundaries.

The Solution:

Using a basic, linear grid, I designed the ads like a legal document: Clean margins, white backgrounds, ink-like blacks. Then, like the podcast, I broke the boundaries with a gigantic, abbreviated title and simple description.