Clip it.

Assignment Prompt:

To create an advertisement for a basic household item that was given to us. I was assigned an ordinary paper clip.

The Concept:

Instead of selling the utilitarian benefits of a paper clip, like many of my peers assigned the same item, I wanted to sell the paper clip as a luxurious commodity.

There is a reason luxury brands like Rolex or Bugatti don’t often advertise. They don’t need to. If you don’t know the product, or what it does, then it’s probably not in your price range.

I sought to achieve this same idea of exclusivity, selling the paper clip as a “business secret” for upper management and successful entrepreneurs.

The Solution:

Taking inspiration from brands like Cadillac and Christian Louboutin, I knew I wanted a rich, red color scheme to create a sense of authority and regality. In addition, the serif typeface, Arsenica, further instates the conservative, “old money” aesthetic.